Internet Marketing

Affordable Search Engine Optimization

SEO Savings provides internet marketing solutions for personal websites, businesses, corporations and organizations. We are a team oriented, internet marketing and web development company with a combined 20+ years of experience that is based upon integrity and professional business ethics.

Strategy, conversions and results.

SEO Savings is 100% US owned and operated. We know how to get the best results, and we do so by employing a diverse range of campaign options, pricing plans and superior work, all of which is perfect for both individuals and businesses alike.

About: SEO Savings

Affordable Search Engine Optimization

When an individual or an organization makes a decision to use our services, they are choosing to hire a team of professional optimization specialists and consultants.

Whether our services are needed for an organization, personal website, business or corporation, there is no doubt that our SEO Savings optimization solutions are the perfect fit for any project.

Optimization Specialist

Internet Marketing and Web Development

SEO Savings has the experience and knowledge to gain results in a more effective manner than our competitors. In fact, our competitors charge more for the same services that we provide at little to no cost and in half the time as them.

Professional search engine optimization solutions and savings

SEO Savings, the go-to source for web development and SEO!

Internet Services

Off-Page Optimization

Off-page optimization is an integral part to any successful internet marketing or on-page search engine optimization campaign. Off-page optimization targets key areas that assist with providing brand familiarity, domain authority, search engine rankings and visitors, increasing both conversions and sales. These key factors are:

  • Blog Commenting
  • PPC Campaigns
  • Social Marketing
  • Content Management
    • Directory Submission
    • Keyword Research
    • Press Releases

Blog Commenting
Blog commenting serves multiple purposes, it can be used for something simple like receiving backlinks and traffic, or it can be used to build brand awareness and recognition for a product or company.

Blog commenting is a great way to share product ideas and engage with consumers on topics that they are interested in. By making an appearance and communicating in online discussions a reputation can be built and consumer trust can be acquired. Blog commenting is a lot like parts of social media marketing where a profile for the individual or business is created and then interactions are made with target markets.

PPC Campaigns
Pay Per Click advertising campaigns are the icing to any marketing campaign. PPC is the fastest way to get a product or website in front of an audience. After a careful analysis, the right pay per click campaign can be created and will maintain a steady amount of traffic, increase conversion rates and generate revenue.

Social Marketing
Social media is a great way to reach a particular audience and influence them by defining and understanding a problem and then offering a solution. There are many social media platforms available to promote a brand, product or website and our social marketing services include, but are not limited to, creating company pages, engaging with consumers, managing social media PPC campaigns and more.

Content Management
Content creation and management for off-page search engine optimization campaigns are one of the most valuable aspects of off-page optimization. Content that is distributed on behalf of an individual, business or organization is the first interaction that visitors and potential customers will experience in regards to the brand.

  • Directory Submission
    Directory submission services build backlinks and create more avenues for a website to receive traffic. By adding a website or landing page on a category specific directory an individual or business is able to leverage the visibility and traffic that a larger site has.
  • Keyword Research
    How successful an advertising or marketing campaign is, whether it is an off-page or an on-page search engine optimization campaign, has a lot to do with the keywords that are chosen to be targeted. 
    We take the time to build a relationship with each of our clients and then setup an optimized and customized keyword strategy built around their needs that will increase conversions, organic traffic, search engine rankings and sales.
  • Press Releases
    A press release is a distribution of content to a wide variety of websites and publishing networks. In order for a press release to be effective it must be easy to read, to the point and free of grammatical errors. An effective press release has an unlimited amount of reach, but at the least will generate authoritative backlinks and help boost keyword ranking.

On-Page Optimization

On-page search engine optimization is a great investment and has multiple benefits that can not be obtained through other forms of marketing. Two of these benefits include search engine rankings and continued results after a campaign finishes. Our on-page optimization services are broken down into five categories:

  • Content Management
  • Keyword Research
  • Search Submission
  • Tag Optimization
  • Website Redesign

Content Management
Content management for on-page optimization should be treated as a top priority. This is one of the first things a that visitor will interact with on a website and definitely the first thing that a consumer will read.

Whether it is for an individual, business, corporation or organization, the content on a website should interact with the reader and get them to engage with the website. Once we have the attention of the reader we can begin to gain their trust and direct them through the sales funnel which will increase overall conversions and revenue.

Keyword Research
How successful an advertising or marketing campaign is, whether it is an off-page or an on-page search engine optimization campaign, has a lot to do with the keywords that are chosen to be targeted.

We take the time to build a relationship with each of our clients and then setup an optimized and customized keyword strategy built around their needs that will increase conversions, organic traffic, search engine rankings and sales.

Tag Optimization
Meta tags and title tags are the outline to a website and let both a visitor and robot find their way through a website easier.
Even though tag optimization is best done when a website is first built, our on-page search engine optimization services manage tag optimization for both new and old websites.

Website Redesign
The design and structure of a website have to be redone every now and then, even if it is just to keep up with the times. A website redesign can have many great and lasting effects on both search engine ranking and also conversions. The layout and design of a website should be aesthetic, appealing and easy to navigate through and our services do just that by making sure that our clients website is something that they can be proud of and reflects their wants and needs.

Reputation Management

Maintaining a positive reputation is paramount when running a business these days, with all of the review sites and social networks, a bad incident can ruin an individual or business. On the other hand, great reviews and positive chatter on social networks can spread like wildfire. By maintaining a positive reputation an individual or business can excel with any project that they are working on. There are multiple ways to maintain a positive reputation, listen to the customer, respond quickly, personally and professionally and promote positive feedback. Our reputation management services include:

  • Comment Removal
  • Customer Retention
  • Public Relations
  • Reputation Repair
  • Review Management

Comment Removal
The internet is very competitive and regardless of the niche that an individual or business is trying to increase their market share in, great feedback, comments and reviews can have productive results when analyzing conversions and metrics.

On the other hand, negative comments and feedback can have devastating consequences and even result in the loss of customers, sales and even employees. SEO Savings comment removal services prevent this from happening by removing negative comments and reviews when permitted and pushing them down and out of sight when not.

Customer Retention
The primary goal for SEO Savings customer retention services are to create programs that will retain as many customers as we can through brand and customer loyalty incentives. Customer retention has been proven to be less expensive than new customer acquisitions and considering that the consumers being targeted for customer retention have bought a given product before, by simply raising customer retention 5-7% a business can increase their profits by 50-90%.

Public Relations
We work with individuals, businesses, corporations and organizations, specializing in publicity, crisis management and image consulting. Our public relations services provide a strong emphasis on research, idea creation and implementation for services such as communication strategy, editorial services, press releases, speeches and public affairs.

Reputation Repair
Between search engines and background check companies, no too much is safe these days. Our reputation repair services clean up negative search results and reviews with positive coverage, press releases and reputation campaigns.

Review Management
SEO Savings online review management services monitor review sites, remove and or respond to negative reviews, provide notifications of negative reviews and post positive reviews on behalf of an individual, business, corporation or organization.

Social Media Marketing

Social marketing and even social media marketing should influence consumer behaviors and force them to engage with a brand, individual, product or company. SEO Savings will optimize social media channels and convert visitors into consumers and consumers into revenue. Our services allow an individual or business to focus on what got them to where they are today, and allow us to focus on generating results through social engagement.

  • Badge Creation
  • Community Monitoring
  • Consumer Engagement
  • Content Management
  • Social Management

Badge Creation
Whether social media badges are being used to verify a social profile or enabling content sharing, social badges are a great way to interact with like minded visitors and interested consumers. Our services integrate social media badges with an individual, product or brand and allow users to engage with and share information to their network that they find interesting.

Community Monitoring
Social networks have a lot to offer an individual, business, corporation and or organization. As customers and potential consumers are always on the internet, no matter the time of day or night. Most of the time, once a product has been out for a while or if it has gone viral, there will be some sort of talk about it online. However, unless the brand, company, individual or product is being monitored then there will be no way to engage with the consumers who are talking about a given topic.

Consumer Engagement
If they do not know then they will not talk about it, our services can get a brand, company, product and or individual in front of an audience that is interested and willing to engage with the given topic. Our consumer engagement services consist of, but are not limited to, creating social media pages, reward programs and contests to boost user engagement.

Content Management
Content for marketing campaigns should consume the reader and convince them to engage with the content, whether that means getting them to comment, share the page, leave a review, make a purchase or even complete a survey.

Social Management
Our social management services handle the creation and or maintenance of social network profiles for both individuals and companies. By establishing a presence on social network platforms we are able to get consumers to listen, interact, and engage through a series of social media services which include, but are not limited to, filtering, monitoring and contributing to and on behalf of a brand, individual, product and or business social media page.

FREQUENTLY ASKED SERVICE QUESTIONS

What is off-page optimization?

Off-page optimization is all of the internet marketing work that is done outside or off of the actual website in order to drive traffic and improve search engine rankings.

This involves constantly gathering quality backlinks, pay per click advertising, affiliate marketing campaigns, press releases, directory submissions and more.

Off-page optimization may also interconnect social media platforms to the website by using relevant links and information which will direct users back to the main source, the website.

Are backlinks needed for rankings?

YES! In competitive industries, a quality backlink is one of the few things that will be able to separate an individual or their business from their competitors. Quality backlinks establish domain authority and could very will be the determining factor in whether a website is on the first page or the last page of a search engine.

Additionally, the right backlink analysis will help evaluate many aspects of the competition. These are areas of an industry that may not have been capitalized on in the past, or even trends that will increase sales and traffic.

Do backlinks from directories help?

YES! Directories that are focused on a specific market or that have topic based categories relevant to the website receiving the backlink are a great place to gather backlinks.

Submitting backlinks to directories should be done by hand and not an automated process.

A successful directory submission is more than just a backlink, but it can also build brand awareness and gain recognition for a product or service. Being listed on an authoritative directory not only gives visitors a sense of trust when visiting, but it can also be a great way to get the visitor to a particular landing page.

What is an advertising budget?

An advertising budget is money set aside by an individual or company that they are comfortable with spending on a marketing campaign. This capital accounts for several different factors and can even be used as backup reserve funds if they are ever needed.

An advertising budget will allow the flow of marketing to run smoothly for an individual or company and ensures that their funds will not deplete in the middle of an ad campaign.

An advertising budget will assist with both on-page and off-page optimization, such as, pay per click advertising, directory submissions, content creation and more.

What is geo-targeting?

Geo-targeting is an advertising technique where the geographical location of a visitor is discovered and then certain advertisements can or can not be shown to that particular individual depending on whether or not the brand, service or product being marketed is deemed suitable and or of interest.

Geo-targeting campaigns focus on targeting customers by their location, such as zip code, city, state, country, organization, IP address, ISP or other criteria.

What is a retargeting campaign?

Retargeting advertising campaigns are a great way to capture hidden gems that have fallen out of the sales funnel. Approximately only 2-4% of traffic will convert on the first visit.

Retargeting campaigns keep a brand in front of a consumer by continuing to display advertisements on relevant websites for a given product or service. Repeatedly displayed visual enhancements have been proven to create consumer engagement with a product and or brand, which will raise conversion ratios over time.

How does pay per click work?

Pay Per Click (PPC) advertising is an, off-page, internet marketing technique that is used to generate traffic by paying an ad publishing network or website owner an agreed upon Cost Per Click (CPC) for each visit to a webpage.

PPC is a fast and effective alternative to on-page optimization that increases consumer engagement and strengthens brand recognition by advertisement repetition, which establishes brand familiarity and improves customer retention and conversions.

What is reputation management?

Reputation management targets and provides focus on an individual, business and or organization and their person, product, service, search results and reviews.

Maintaining a positive reputation should be an integral part of any business. One negative comment or review could cost a company a sale, client, or even worse. We make sure that does not happen, our reputation management services handle astroturfing, negative comments and reviews, public relations, reputation repair, review monitoring and more.

What is on-page optimization?

On-page optimization is a collective group of internet marketing tasks that are completed on the actual website itself in order to promote search engine rankings and drive traffic.

Some of these tasks include analyzing keywords, content creation, title and meta tag optimization, website redesign and or restructuring and more.

On-page optimization will promote organic traffic from search engines, which if done properly can turn visitors in to consumers and consumers into paying customers.

Does website structure matter?

Yes. The design and structure of a website has a lot to do with whether or not it is found in major search engines. Website structure is best described as the layout of a website and its level of accessibility which can be determined by how easy it is for both humans and robots to access each of its pages.

A website analysis can determine if there are any broken links through out a website and files such as the Sitemap file (sitemap.xml) and Robot text file (robot.txt) have the ability to inform search engines on what to index and what not to index.

What are meta and title tags?

Meta tags and title tags are html code that should be put in place when designing a website, meta tags inform search engines on what a particular page is about and title tags will let a visitor know what part of the page they are on.

Header tags are labeled as H1, H2, H3, etc., with (H1) being reserved for the title that is displayed on a post and the following sequential header tags used for remaining text on a page that should be emphasized. Meta tags are labeled title, description and keywords, these are behind the scenes and inform search engines on what a page is about.

What is keyword stuffing?

Keyword stuffing is when a keyword or multiple keywords are aggressively repeated within the content of a web page in an attempt to manipulate search engine rankings. The majority of search engines are aware of keyword density, grammar and punctuation, and even take into consideration how well an article is written.

Stuffing web pages with keywords at an unnatural rate, not only results in a negative user experience, but it will also harm search engine rankings and get a website blacklisted. Hiring a professional for content management is the best way to avoid being penalized.

Is PPC better than SEO?

Both PPC and on-page search engine optimization have pros and cons. The bad thing with PPC is that it is a revolving debt and once not paid all future results will cease to exist. The downfall to on-page SEO is the amount of time that it takes until results can be seen.

However, with PPC results can happen over night and a website can start getting traffic and making sales the next day. On the other hand, on-page SEO has residual effects, for example, traffic and sales will continue even after a campaign has been completed.

What are local search results?

Local search results are business listings that have been submitted to search engines by a business or a company on behalf of that business. Local search results are triggered by an online search query when an individual searches for a service or product in their area.

Local search engine optimization is an effective way to market a business as it can promote a service or product to target customers within the area. Local SEO can increase sales by engaging with active customers that are looking to purchase at that very moment.

How long until there are results?

The results of an on-page search engine optimization campaign are at the mercy of the search engines. It will take anywhere from 3 to 9 months on average, sometimes even longer, before an individual receives any traffic as a result of on-page optimization.

Search engines display listings in an order of importance that they feel will benefit their user and our on-page search engine optimization services streamline this process for personal websites, businesses, corporations and organizations.

Are results guaranteed?

No, we can not guarantee search results. Although we can not guarantee that a search engine is going to rank a website on the first page for a given keyword, we can guarantee that nobody, or business, will do a better job at providing internet marketing services.

Our guarantee is not on rankings themselves, but more on the services provided in order to achieve the rankings. We enjoy what we do and work hard to keep everyone happy, which is why we will provide a full month refund to anyone that is not satisfied with our services.

Marketing and Web Development

Service, second to none. SEO Savings provides the best quality of work that can be offered in regards to internet marketing and web development. We pride ourselves in knowing that 100% of our past customers and current clients are not only satisfied with the work provided, but the majority of them also consider us to be a part of their extended family.

Customer Support and Services

Excellence, we provide professional quality work at a reasonable price and we are always available regardless of the time of. We make sure all of our clients are happy with their services and understand the direction of their projects. Project transparency builds trust and educates the client, increasing the chances for a successful campaign.

Brand Awareness and Recognition

Opportunity, our services build awareness and gain exposure for a reasonable price. With most web development and internet marketing campaigns being too expensive for most budgets, SEO Savings offers superior work at a price that everyone can afford.

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