Local Search Engine Optimization campaigns focus on key geographical ranking factors, such as properly listing the name, address and phone number of a business along with acquiring customer reviews.
Local SEO offers multiple advantages, one major advantage is that it is a great way for your business to gain exposure. Another advantage to running a local SEO campaign is that the targeted keywords are less competitive than some of the more mainstream keywords.
Geo target marketing campaigns are a great way to accomplish a steady flow of traffic. Securing a solid customer base in the right location can give a business the competitive advantage that they need in order to succeed.
A successful geographically targeted marketing campaign will inform consumers of the nearest location that is offering a product and or service that is of interest.