Answers to commonly asked questions in regards to search engine optimization and internet marketing campaigns. Individuals with questions that have not been answered through this page should contact us.
Q and A: SEO Savings
Off-page optimization is all of the internet marketing work that is done outside or off of the actual website in order to drive traffic and improve search engine rankings.
This involves constantly gathering quality backlinks, pay per click advertising, affiliate marketing campaigns, press releases, directory submissions and more.
Off-page optimization may also interconnect social media platforms to the website by using relevant links and information which will direct users back to the main source, the website.
YES! In competitive industries, a quality backlink is one of the few things that will be able to separate an individual or their business from their competitors. Quality backlinks establish domain authority and could very will be the determining factor in whether a website is on the first page or the last page of a search engine.
Additionally, the right backlink analysis will help evaluate many aspects of the competition. These are areas of an industry that may not have been capitalized on in the past, or even trends that will increase sales and traffic.
YES! Directories that are focused on a specific market or that have topic based categories relevant to the website receiving the backlink are a great place to gather backlinks.
Submitting backlinks to directories should be done by hand and not an automated process.
A successful directory submission is more than just a backlink, but it can also build brand awareness and gain recognition for a product or service. Being listed on an authoritative directory not only gives visitors a sense of trust when visiting, but it can also be a great way to get the visitor to a particular landing page.
An advertising budget is money set aside by an individual or company that they are comfortable with spending on a marketing campaign. This capital accounts for several different factors and can even be used as backup reserve funds if they are ever needed.
An advertising budget will allow the flow of marketing to run smoothly for an individual or company and ensures that their funds will not deplete in the middle of an ad campaign.
An advertising budget will assist with both on-page and off-page optimization, such as, pay per click advertising, directory submissions, content creation and more.
Geo-targeting is an advertising technique where the geographical location of a visitor is discovered and then certain advertisements can or can not be shown to that particular individual depending on whether or not the brand, service or product being marketed is deemed suitable and or of interest.
Geo-targeting campaigns focus on targeting customers by their location, such as zip code, city, state, country, organization, IP address, ISP or other criteria.
Retargeting advertising campaigns are a great way to capture hidden gems that have fallen out of the sales funnel. Approximately only 2-4% of traffic will convert on the first visit.
Retargeting campaigns keep a brand in front of a consumer by continuing to display advertisements on relevant websites for a given product or service. Repeatedly displayed visual enhancements have been proven to create consumer engagement with a product and or brand, which will raise conversion ratios over time.
Pay Per Click (PPC) advertising is an, off-page, internet marketing technique that is used to generate traffic by paying an ad publishing network or website owner an agreed upon Cost Per Click (CPC) for each visit to a webpage.
PPC is a fast and effective alternative to on-page optimization that increases consumer engagement and strengthens brand recognition by advertisement repetition, which establishes brand familiarity and improves customer retention and conversions.
Reputation management targets and provides focus on an individual, business and or organization and their person, product, service, search results and reviews.
Maintaining a positive reputation should be an integral part of any business. One negative comment or review could cost a company a sale, client, or even worse. We make sure that does not happen, our reputation management services handle astroturfing, negative comments and reviews, public relations, reputation repair, review monitoring and more.
On-page optimization is a collective group of internet marketing tasks that are completed on the actual website itself in order to promote search engine rankings and drive traffic.
Some of these tasks include analyzing keywords, content creation, title and meta tag optimization, website redesign and or restructuring and more.
On-page optimization will promote organic traffic from search engines, which if done properly can turn visitors in to consumers and consumers into paying customers.
Yes. The design and structure of a website has a lot to do with whether or not it is found in major search engines. Website structure is best described as the layout of a website and its level of accessibility which can be determined by how easy it is for both humans and robots to access each of its pages.
A website analysis can determine if there are any broken links through out a website and files such as the Sitemap file (sitemap.xml) and Robot text file (robot.txt) have the ability to inform search engines on what to index and what not to index.
Meta tags and title tags are html code that should be put in place when designing a website, meta tags inform search engines on what a particular page is about and title tags will let a visitor know what part of the page they are on.
Header tags are labeled as H1, H2, H3, etc., with (H1) being reserved for the title that is displayed on a post and the following sequential header tags used for remaining text on a page that should be emphasized. Meta tags are labeled title, description and keywords, these are behind the scenes and inform search engines on what a page is about.
Keyword stuffing is when a keyword or multiple keywords are aggressively repeated within the content of a web page in an attempt to manipulate search engine rankings. The majority of search engines are aware of keyword density, grammar and punctuation, and even take into consideration how well an article is written.
Stuffing web pages with keywords at an unnatural rate, not only results in a negative user experience, but it will also harm search engine rankings and get a website blacklisted. Hiring a professional for content management is the best way to avoid being penalized.
Both PPC and on-page search engine optimization have pros and cons. The bad thing with PPC is that it is a revolving debt and once not paid all future results will cease to exist. The downfall to on-page SEO is the amount of time that it takes until results can be seen.
However, with PPC results can happen over night and a website can start getting traffic and making sales the next day. On the other hand, on-page SEO has residual effects, for example, traffic and sales will continue even after a campaign has been completed.
Local search results are business listings that have been submitted to search engines by a business or a company on behalf of that business. Local search results are triggered by an online search query when an individual searches for a service or product in their area.
Local search engine optimization is an effective way to market a business as it can promote a service or product to target customers within the area. Local SEO can increase sales by engaging with active customers that are looking to purchase at that very moment.
The results of an on-page search engine optimization campaign are at the mercy of the search engines. It will take anywhere from 3 to 9 months on average, sometimes even longer, before an individual receives any traffic as a result of on-page optimization.
Search engines display listings in an order of importance that they feel will benefit their user and our on-page search engine optimization services streamline this process for personal websites, businesses, corporations and organizations.
No, we can not guarantee search results. Although we can not guarantee that a search engine is going to rank a website on the first page for a given keyword, we can guarantee that nobody, or business, will do a better job at providing internet marketing services.
Our guarantee is not on rankings themselves, but more on the services provided in order to achieve the rankings. We enjoy what we do and work hard to keep everyone happy, which is why we will provide a full month refund to anyone that is not satisfied with our services.